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Total Competition: Lessons in Strategy from Formula One, by Ross Brawn, Adam Parr
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Total Competition is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published. Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong.
Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough. Just as Sir Alex Ferguson used his experiences as a football manager to write Leading, this book will appeal not only to the millions of Formula One fans who want to understand how Brawn operated, it will also provide many lessons in how to achieve your business goals.
- Sales Rank: #17833 in eBooks
- Published on: 2016-11-03
- Released on: 2016-11-03
- Format: Kindle eBook
About the Author
Ross Brawn is the most successful technical director in Formula One history, having led Benetton, Ferrari, Honda, Brawn and Mercedes to world championship glory, and worked with some of the greatest names in the sport, including Michael Schumacher and Lewis Hamilton. He retired from the sport at the end of 2013. Adam Parr is a businessman, investor and lawyer whose career has taken him all over the world. Between 2006 and 2012 he was CEO and then chairman of the Williams Formula One team, where he was responsible for bringing hybrid technology to the team as well as turning round its fortunes.
Most helpful customer reviews
12 of 13 people found the following review helpful.
First rate. Insightful.
By James A. Oglethorpe
First rate. Insightful. Much enjoyed the dialogue format, letting RB speak for himself. The Parr contribution was most interesting and informed and his subject lends itself well to F1. I wonder what RB's role will be in F1's future? It needs him. I was gripped. At last, that's how RB does what he does so sublimely. A book with high levels of aerodynamic and mechanical grip. A must read not just for fans but I can think of a number of managers who could glean some tips from RB's way of doing things.
1 of 1 people found the following review helpful.
I enjoyed the compilation of anecdotes and assertions from the big ...
By Rev
As an avid motorsports fan with a very keen interest in Ross Brawn's methods, I enjoyed the compilation of anecdotes and assertions from the big man himself. I did find myself skipping over all of the Art of War-inspired analyses written by Adam Parr though. They seemed so dry and dour compared to the informative light-hearted banter that fills the rest of this book.
0 of 0 people found the following review helpful.
Written by the Master!
By Garry J. Polled
Written by the Master!
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